ABOUT US
Finding Inspiration in Every Turn
At Creative and Numbers, we're redefining accountancy for the creative industries. More than accountants, we're digital partners who understand the unique pressures and opportunities of life as a creative.
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We combine industry know-how with powerful technology to simplify the complex, uncover opportunities, and deliver clarity in a fast-moving financial world. From streamlining processes to providing real-time insights, our digital-first approach empowers you to make smarter decisions with confidence.
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But numbers are only half the story. We take the time to understand your ambitions, tailoring every solution to your unique journey. It's this blend of innovation and personal connection that allows us to free your time, fuel your creativity, and support your success at every stage.
Our Story
How It All Began
An act of friendship
Spotting the gap
Building the vision
A thriving practice today
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Creative and Numbers began with its founder, Vicki, and a simple act of friendship. When a close friend asked for help managing their accountancy business, she stepped in and quickly discovered a bigger issue: talented creatives were being held back by an accounting world that felt cold, complex, and full of jargon.
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Vicki and Lorri first met when they were 16 and have now worked together for over 10 years, building a partnership rooted in trust, shared values, and a passion for supporting creative professionals.
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Vicki saw a gap and decided to change it. She retrained, took the leap into a second career, and built the kind of practice she wished had existed for creatives — a place where creativity and finance could finally speak the same language.
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Her vision was clear: to create more than an accountancy firm. Vicki set out to build a community where clients feel understood, supported, and empowered. A place where financial complexity becomes clarity, and creatives gain the confidence and freedom to focus on what they do best.
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Her commitment doesn't stop with clients. Vicki is equally dedicated to her team, fostering an inclusive and supportive workplace where every voice is valued and well-being comes first.
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What began with one act of friendship has grown into a thriving practice serving the creative and arts industries with clarity, innovation, and care. Under Vicki's leadership, Creative and Numbers continues to redefine what accountancy means for creatives — putting people, not just numbers, at the heart of everything.
Vicki Pascoe
Founder & Director
Vicki founded Creative and Numbers after spotting a gap in the market: talented creatives being held back by an accounting world that felt cold, complex, and full of jargon. She retrained, took the leap into a second career, and built the kind of practice she wished had existed.
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Her vision was to build a community where clients feel understood, supported, and empowered, a place where financial complexity becomes clarity.
Lorri
Co-Director
It all started with a chance conversation with Vicki when Lorri was looking to re-enter the workforce after spending precious time at home with her family.
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With a background in advertising, marketing, and sales, Lorri has always enjoyed finding ways to simplify complex ideas and communicate clear, effective messages. This made joining Creative and Numbers a natural fit.
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She has now worked closely with Vicki for over 10 years, helping to deliver consistent, thoughtful, and practical solutions for clients.
The Team
Meet the People
Behind the Numbers
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Clarity Over Jargon
We speak plainly. No confusing terminology, no hiding behind complexity, just clear, honest financial guidance.
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People First
Clients and team alike. We foster relationships built on trust, understanding, and genuine care for your well-being.
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Digital Innovation
We combine industry know-how with powerful technology to deliver real-time insights and smarter decisions.
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Creative Community
More than a firm, a community where creatives feel understood, supported, and empowered to do their best work.
